Search Engine Optimization Training Bootcamp
In today’s time, Search Engine Optimization (SEO) knowledge is a must have for any marketing professional. Over 300 million people use Google everyday (over 4 times the UK's population) and over 2 billion searches are conducted on Google every day. There are 100s of websites on each product and category and it is essential for success in today's business environment that your website ranks high is search engine like Google over your competition. This is exactly what this training program will teach you.
Few of the many advantages of this course are:
- you learn essential Internet marketing (SEO) skills that will help you succeed in your job
- you learn vital skills to start a side home based business and start making money online
- you walk away with a training certificate, a great star in your resume
- you prepare yourself for the Internet age, which is certainly the future
- high quality at very affordable price
Course fee: £299 (with a possible £50 discount) (Including training material, snacks and certification)
Too good to be true!
Next available date is the 19th February 2011.
Rather than subjecting the group to death-by-PowerPoint we will often show the services live, as we go.
You also get a list of all the resources referred to during the training, along with SEO and web analytics glossaries, to explain the zillions of acronyms!!
Query Form
Morning
- Why SEO matters - traffic per position on Google's first page
- Keyword research - getting search volumes from Google's keyword tool
- SEO basics - meta data: title and description tags; keyword distribution
- SEO copywriting
- Links - Anchor text, sitemaps, crawlers, internal and external linking
- Google Analytics - traffic sources, referring keywords, top content & landing pages
- Questions
Afternoon
- Google Webmaster Tools - search query & ranking reports, sitemaps, meta data & backlinks
- Free SEO tools: Yahoo, SEOmoz, Majestic SEO, SEO for FF, Chrome SEO, Keyword tool
- Competitor research - counting competitors backlinks
- Link building - content syndication, nofollow, link requests, redirects and quality evaluation
- Google Analytics Insights - Goals, Custom reports, Filters & Advanced Segments
- References - key factor, SEOmoz, Matt Cutts, Google blogs, help, forums, SEO report card
- Questions
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